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MPCA/Brad Krevoy Television: Shows Propel Hallmark Channels to #1

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When Calls the Heart and Murder She Baked: A Chocolate Chip Cookie Mystery credited in Crown Media earnings reports

 

WhenCallsTheHeart-S2-PosterWhen Calls the Heart’s sophomore season again captivated viewers. The second season of the original scripted series When Calls the Heart culminated on a high note, averaging a 1.6 household ratings and propelling Hallmark Channel to the #1 rated and most watched cable network on Saturday’s 8 p.m. time period.

 

 

 

murdershebaked_poster_01_4x5-240x300Hallmark Movies & Mysteries’ continued to grow in double digits across all demographics. In second quarter 2015 the network was up 54% among households and 89% among 25 to 54 compared to the same period a year ago. The growth was primarily led by the success of character-driven movie mysteries such as Murder She Baked: A Chocolate Chip Cookie Mystery, the highest rated and most watched Hallmark Movies & Mysteries original movie premiere in network history with a 1.6 household rating and 1.1 million total viewers.

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