MPCA Successfully Launches Brad Krevoy Television with Hiring of Executives
Amanda Phillips Atkins Appointed VP of Development and Acquisitions, Corrie Rothbart Named CFO
LOS ANGELES, Feb. 12, 2016 — MPCA, now celebrating its 29th year in business, has announced the launch of Brad Krevoy Television (BKTV), along with the hiring and promotion of new creative and business executives. Joining MPCA are Amanda Phillips Atkins as Vice President of Development and Acquisitions, Corrie Rothbart as Chief Financial Officer, and recently promoted is Vince Balzano to Director of Development and Production.
“With our string of successful television movies and a series, I’m pleased to welcome these talented and capable executives to our team,” said CEO Brad Krevoy. “I look forward to enlisting their expertise as we produce more high quality film and television programming.”
Phillips Atkins heads the creative development of MPCA’s entire slate of projects and finds new material for series, TV movies, miniseries and theatrical productions. Rothbart, previously CFO at Voltage Pictures, oversees all financial and strategic planning of the company, including the negotiation of all single-picture loans and other production finance, corporate treasury and day-to-day operations. Balzano provides creative input, analysis, and evaluation of projects, and also oversees legal delivery of in-house productions to domestic and international distributors.
Recently, Brad Krevoy Television produced several successful Hallmark Channel Holiday Movies including A Christmas Detour starring Candace Cameron Bure, Crown for Christmas with Danica McKellar, the Mariah Carey directed A Christmas Melody, with Lacey Chabert and Brennan Elliott, Mariah Carey’s Merriest Christmas and When Calls the Heart: New Year’s Wish, starring Erin Krakow, Daniel Lissing, Lori Loughlin and Jack Wagner. For Hallmark Movies and Mysteries, BKTV produced Murder, She Baked: Plum Pudding and Peach Cobbler, starring Alison Sweeney and Cameron Mathison, as well as Flower Shop Mystery: Mum’s the Word, starring Brooke Shields and Beau Bridges. All debuted to record high ratings and trended on social media.
About:
Motion Picture Corporation of America (MPCA) was co-founded by Brad Krevoy and Steve Stabler in 1986. Since its inception, MPCA has produced, acquired, and distributed over 100 movies, including over 20 major studio theatrical releases. MPCA is the parent company of Brad Krevoy Television (BKTV). Both its motion picture and television projects have grossed more than $800 million worldwide in all media, earning the company its reputation as a leading provider of commercial motion picture and television product at all budget levels. MPCA/BKTV is staffed with an aggressive sales and marketing force working with U.S. studios and international buyers.
Amanda Phillips Atkins was previously Co-Executive Producer at Larry Levinson Productions, where she oversaw the development of over 40 miniseries and TV movies (partnered with networks including Hallmark, Lifetime, NBC, CBS, SyFy and Spike) from initial concept through production, script, casting, prep, and post. Phillips Atkins also contributed to the launch of the PixL Movie Channel by managing its original programming slate. She also held the positions of Director of Development and International Relations Manager at LLP. Phillips Atkins started her television career at the Disney Channel. She is a Magna Cum Laude graduate of Loyola Marymount University’s School of Film and Television.
Corrie Rothbart was most recently the Executive Vice President of Finance and Operations at Indigenous Media, a next generation studio focused on producing original content for emerging and traditional platforms worldwide, as well as multi-platform content brands. Prior to that assignment, Rothbart served as CFO for a number of premier independent film financing, production and sales companies, most notably 3 ½ years at Voltage Pictures (The Hurt Locker, Dallas Buyers Club) and 4 years at NALA Films (In the Valley of Elah). She also held financial executive positions at ICM talent agency and Gold Circle Films, a successful independent film production finance and production company (My Big Fat Greek Wedding).