MPCA’S “FLOWER SHOP MYSTERY: MUM’S THE WORD” MAKES HALLMARK MOVIES & MYSTERIES HISTORY

Hallmark Movies & Mysteries’ Flower Shop Mystery: Mum’s the Word Becomes the Most-Watched January Premiere in Network History

The Sunday, January 17^th premiere of Hallmark Movies & Mysteries’ Flower Shop Mystery: Mum’s the Word averaged a 1.2 HH rating and became the most-watched January original premiere in network history. On social media, Flower Shop Mystery: Mum’s the Word became the most-Tweeted original movie debut of the week across cable and broadcast.

Source: Nielsen, January 11^th-January 17^th; Nielsen SocialGuide Twitter TV Ratings.

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